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This domain states the following, "FlyMax Aviation and flight instruction, located in Monroe southern Wisconsin is dedicated to providing quality flight instruction to anyone with a desire to fly." We observed that the web page also stated " Whether your interest is to fly professionally or for fun, you will be provided a learning direction to achieve your flying goals." It also stated " Learning to fly is made convenient and fun. Available flying hours are flexible and schedules are personally tailored to keep your program efficient and costs affordable." The header had flymax as the highest ranking keyword. It was followed by aviation, flight, and instruction which isn't as ranked as highly as flymax. The next words the site uses is monroe. wisconsin was also included and might not be understood by search parsers.